As the official Home Furnishings partner of O You!, IKEA had the opportunity to engage and inspire over 5,000 Oprah Fans and event attendees through multiple touch-points leading up to and throughout O You! At both the IKEA Covina store, as well as at the custom IKEA Activation space at O You!, attendees had the opportunity to interact with IKEA products, receive home furnishing tips from our LIP Squad experts, and even share their own stories of Life Improvement for a chance to win various gift cards and prizes. IKEA was also the sponsor of the O You! Livestream on Oprah.com, which gave viewers free access to all of the day’s events!
On Saturday, October 20, 2012, O took over the L.A. Convention Center at L.A. Live, inviting 5,000 readers to join us for an inspiring day-long event that empowered them on their journey towards personal growth. Attendees enjoyed welcome remarks from O’s Editor-at-Large, Gayle King, and sessions led by O experts including Suze Orman, Dr. Phil, Martha Beck, Peter Walsh and more.
As the official Home Furnishings partner of O You!, IKEA had the opportunity to engage and inspire over 5,000 Oprah fans and event attendees. O You! is O, The Oprah Magazine's annual signature event dedicated to living your best life. Attendees had the opportunity to interact with IKEA products, receive home furnishing tips from our Life Improvement Project Squad experts, and even share their own stories of life improvement. To see their stories, click on the links below!
- IKEA Fans Share Sustainability Tips
- Organization Tips from an IKEA Fan
- IKEA Fan Improves Home Energy Efficiency
- IKEA Fan Uses IKEA to Enjoy Her Hobby
- Fan Uses IKEA to Run a Sustainable Business
- IKEA Fans Update the Master Bedroom
- IKEA Fan Saves Electricity with Light Sensors
- IKEA Fan Makes Improvements All Over the Home